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It also operates a horse betting platform in the US, but this deal would be its first in the sports betting market. What’s interesting is that Bet365 is entirely an online, consumer-facing company. It was born from a network of http://casinobingo1eq.icanet.org retail betting shops in the UK, but it has since sold off its brick-and-mortar locations. It deals directly with bettors, and http://casinonps.recmydream.com exclusively online. Unless there’s something we don’t know, it looks like the deal between Hard Rock and Bet365 is purely a skin deal. That is, Bet365 will operate its own, self-branded NJ sports betting platform. It must secure a licensed, land-based casino partner to do so, and it seems to have found that partner. Bet365 isn’t the only big European bookmaker looking for new customers on this continent, either. William Hill and Paddy Power Betfair have also secured multiple US sports betting partnerships in recent months. But if the Bet365 deal is just for a skin, where does that leave Hard Rock?
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